I guess I'm good at that kind of data collection because I still do it--only now I do it for not only me, but the Cozy Chicks, Ellery Adams, Leann Sweeney, and Mary Kennedy. (No paycheck involved, darn it.)
I handle both snail mail and email. Holy cow, you wouldn't believe how often people move or change their email addresses and forget to tell us. It gets a little pricey when scores of emails bounce and when hundreds of postcards get returned as "return to sender" or "not deliverable as addressed."
In fact, that just happened this week. It was startling to see how much mail came back with and without forwarding addresses--but mostly without.
But surely I could find these people on Facebook to ask them if they've moved, right?
Not exactly. Even if you think you have a unique name -- chances are there are at least 20-30 people with the exact same name. (Last time I looked, there were at least twenty Lorraine Bartletts.)
Another problem? If you message people you aren't somehow connected with (say friends, or friends of friends), your message goes into a mailbox that most people don't know about. (The fact that they keep changing the name of it might be part of the problem.) I know about mine, and do I ever think to look? Nope. Also, if you message too many people you don't know, Facebook will suspend you. I was once locked out for three weeks because I couldn't identify pictures of my friends. Since I have over 3,000 friends, it's not surprising I don't recognize everyone by their faces ... or a picture of their cat, dog, child, or grandchild.
I've put together a list of names of people whose addresses have changed and we have no idea how to find you. After our next newsletter, I'll put together a list of people whose email addresses have bounced (or are deliverable).
So, are you, or someone you know, on the list? You can check it here.
(P.S. This is a private page and only available by the above link.)